Kriya Finance - UX Revamp

Product

Kriya Finance is a broker and automated-strategies platform on Sui - spot trading, concentrated liquidity, leverage lending, and yield vaults in a single exchange.

Problem

Six product surfaces had outgrown the interface built for one. Vault analytics surfaced stale or incorrect data, core flows were fragmented across independently-opening drawers, and the newly launched V3 price-range selection gave users zero decision support for a materially harder choice. Users deposited real capital into automated smart contractsA smart contract is self-executing code on the blockchain that holds and moves funds automatically, without a human intermediary. with no way to verify what a strategy was actually doing with it.

My role

Owned the UX revamp end-to-end - competitive research, information architecture, wireframes, and final UI across all six product surfaces. Partnered directly with engineering through to ship, and led the connected redesign of the Chakra rewards campaign from Season 2 into Season 3.

Scope

• Trading: core swap flow, limit orders, and send
• Liquidity: concentrated liquidity (V3)Concentrated liquidity lets you deposit funds only within a specific price range to earn higher fees with less capital, rather than spreading money across all possible prices. It's like a specialist insurer who only covers hurricanes in Florida during peak season - maximizing profit on that specific risk instead of a general insurer covering every disaster globally, year-round. range selection and classic pool deposits
• Vaults / Strategies: leverage lending, LP rebalancing, and Deepbook market-making vaults
• Analytics: vault-level performance data and on-chain verification links
• Rewards: ChakraChakra is Kriya's gamified reward-tier system - users progress through levels tied to their platform activity, unlocking better rewards at each tier. campaign, Season 2 to Season 3

Approach

Researched 30-40 protocols across spot, derivativesDerivatives are financial contracts whose value is based on an underlying asset. Used here to mean contracts with no fixed expiry date., concentrated liquidity, vaults, lending, and portfolio tools - Hyperliquid, Drift, Jupiter, Kamino, Arrakis, Osmosis, and others - to identify patterns that shortened discover-to-deploy-capital and built trust for users unfamiliar with strategy mechanics. Redesigned core user journeys end-to-end: information architecture, wireframes, and final UI across all six surfaces, validated against the research before build.

In detail: two redesigns

Vaults

Before: Repetitive pool cards - token pair, a static "Uncorelated" reserves tag, a flat AUMAUM (Assets Under Management) - the total value of capital currently deposited in a pool, vault, or protocol. Also referred to as TVL (Total Value Locked) in crypto-native contexts. (TVL) figure. No strategy explanation, no performance history, no way to verify what the vault was actually doing.

After: Real balance, a live yield chart, and a plain-language strategy explanation on every vault - for example, "This vault takes your token and supplies it on a lending protocol. Yield earned from borrowers and incentives is compounded, using recursive looping with 0 risk of liquidationLiquidation is the forced closure of a leveraged position after it runs out of collateral to cover potential losses.." Protocol ID, Vault ID, and Farm Receipt each link directly to the blockchain explorerA blockchain explorer is a public tool (like Etherscan) that lets anyone independently verify a transaction actually happened on-chain., so a user does not have to take a stated APYAPY (Annual Percentage Yield) - the yearly rate of return on a deposit, including the effect of compounding. on faith.

before

after

Chakra Rewards Dashboard

Before (Season 2): Personal dashboard with a Chakra unlock tracker, campaign score, rewards accumulated, and transaction history - a real, shipped product with genuine engagement.

After (Season 3): The same personalization, materially deeper - a radar chart breaking down liquidity distribution across trading, lending, referrals, and vaults, a daily swap-volume chart, a "Road to Enlightenment" progression tied to burning $MAYABurning $MAYA means permanently spending/destroying Kriya's in-app token to unlock progression - a common Web3 incentive mechanic that ties token scarcity to user engagement., a referral code with usage tracking, and a global leaderboard with rank badges and boost multipliersA boost multiplier is a temporary increase in reward rate for completing specific actions (e.g. a 2x multiplier on points earned for a given task)..

before

after

Also redesigned

• Concentrated liquidity: three named risk categories (Conservative / Moderate / Aggressive) plus custom, driven by a live liquidity-depth chart, with real-time capital efficiency (5.03x in this example) surfaced alongside the deposit action
• Swap: consolidated into one centered widget with Swap / Limit / Send as tabs, collapsed slippageSlippage is the difference between the expected price of a trade and the price at which it actually executes. settings, and a de-emphasized auto-routerAn auto-router automatically finds the best price path for a trade across multiple liquidity sources, instead of routing through just one. disclosure
• Task Center: translated the Chakra incentive structure into explicit boosted actions - swapA swap is trading one token directly for another., add liquidity, invest in vaults - each tied to a live reward pool
• Global leaderboard: added competitive social proof across the full Chakra participant base

Outcome

• 72,000+ campaign participants
• ~3x referral-driven signups vs. direct in the final campaign
• Vault Analytics pattern subsequently adopted by other Sui exchanges
• Additional smaller surfaces shipped alongside the core revamp, including a token analyzer and refined portfolio views

A full before/after walkthrough across every designed screen is available in the Figma report.